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Make is a Czech firm that streamlines, improves, and integrates corporate processes through the use of streamlined data flows. and without the use of any code! What exactly do you picture by that? An illustration can help you grasp the concept quickly and easily:
Important data and files related to the present project are received by e-mail from customers. Make eliminates the need to manually open the email, read it, download any attachments, open the CRM system, and upload both the email’s content and any associated files by doing so automatically. This is accomplished by connecting the email program to the CRM system, selecting a trigger, such as when the word “project” appears in the email, and then allowing the information to be automatically exchanged and uploaded.
A seemingly insignificant action can have a significant result: More and more of these smaller, as well as larger and more sophisticated, activities occur every day, each of which takes time. Their mechanization makes this kind of work obsolete. Thus, you’ll have more time to focus on value-adding activities like customer interaction, sales, project management, product development, or anything else that rises to the top of your priorities.
Make provides the framework for all of this to be realized. ActiveCampaign, Outlook, GSuite, Asana, Plutio, WordPress, Dropbox, Facebook, and LinkedIn are just a few of the hundreds of cloud apps that Make supports.
Integration Platform as a Service (iPaaS) describes the type of software that Make is. It provides a graphical user interface for integrating many applications with little to no coding.
APIs are what make the system tick. Answering the question, “What are APIs?” In this blog post, we break it all down for you. APIs, or application programming interfaces, are a simple way for programs to talk to one another and share information. Make, however, has streamlined these APIs and put them in the straightforward interface via “modules,” which are miniature icons representing various programs and procedure phases. Make’s “built” process typically resembles the following:
A mechanism known as a trigger is activated. An Outlook email including the term “project” was used as an example. Make performs periodic searches of the associated Outlook app for this specific trigger. When this occurs, the process of reading the email and parsing out the customer information, email body, and any attached files begins. Then, a customer relationship management system like Hubspot is used. Emails and any attached files are archived and later searched for the appropriate consumers.
This is a quick and easy procedure. Even more complicated and multi-step procedures can benefit from such workflows. Make’s “Scenario” process begins immediately upon sensing the trigger and continues to operate continuously until it is manually shut off.
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