The AI tool developed by Kraft harnesses GPT-3 to examine user feedback, aiming to identify user requirements and sentiments, monitor how users perceive the product, and assess its long-term effectiveness. Additionally, it provides competitive analysis for remaining at the forefront of industry developments. CEOs and product managers have expressed favorable opinions about this tool as it aids in achieving product-market compatibility and acquiring valuable customer perspectives. Kraft currently provides a beta variant of its chat-oriented product research tool.