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The AI tool has the ability to forecast audience and lead scores, aiding marketers in achieving greater return on advertising (ROA) on Facebook by utilizing lookalike audiences. Due to the decreasing reliability of cookie-tracking, the tool utilizes machine learning algorithms to examine and unlock first-party data, allowing for the targeting of cold prospects who have a high likelihood of conversion. By incorporating first-party personal identification information (PII) files, the tool can generate a model of buyers, which can then be applied to well-known pre-scored lists of prospects. Moreover, the tool can be used to direct advertisements on Facebook through a Livreramp email hash list. It is worth noting that the tool has been utilized by Fortune 500 companies for numerous years and is now accessible to small and medium-sized businesses (SMBs) at a fraction of the cost associated with comparable long-term contracts.
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