AI video generation platform that transforms text and images into stunning 1080p cinematic videos with advanced physics and character consistency.
Hailuo AI is a cutting-edge AI video generation platform developed by MiniMax that has taken the creative world by storm. Launched in June 2025, this powerful tool transforms text prompts and images into stunning, high-fidelity video content with remarkable realism and cinematic quality.
The platform’s flagship Hailuo 02 model represents a significant leap forward in generative video technology, outputting native 1080p resolution videos up to 10 seconds in length. The advanced physics engine ensures natural motion, realistic object interactions, and consistent character appearances across frames.
What sets Hailuo AI apart is its innovative Director toolkit, giving users granular control over camera movements including pan, zoom, and tracking shots. The Subject Reference feature locks character appearances throughout videos, eliminating the notorious melting face issues that plagued earlier video generation models.
The platform supports multiple input methods including text-to-video, image-to-video, and video-to-video transformations. Users can upload reference images to maintain character consistency or extend existing video clips with seamless continuity.
Hailuo AI offers a generous free tier with approximately 1,000 credits for new users, making professional-grade video generation accessible to creators of all levels. The credit-based system allows flexible usage without mandatory subscriptions.
Mobile users benefit from dedicated Android and iOS applications released in late June 2025, bringing the full creative workflow to smartphones and tablets. The apps maintain feature parity with the web platform while optimizing for touch interfaces.
Developers can integrate Hailuo AI capabilities directly into their applications through the public REST API, which opened on June 30, 2025. The API includes a free tier of 100 calls per day, with metered pricing for higher volume usage.
The platform has gained massive viral traction through social media, particularly the famous diving cats trend that showcased Hailuo 02’s advanced physics capabilities. Millions of shares on TikTok and Instagram have driven unprecedented sign-up rates.
MiniMax, Hailuo AI’s parent company backed by Alibaba and Tencent, is preparing for a Hong Kong IPO targeting a $3 billion valuation. This financial backing ensures continued development and infrastructure scaling.
Upcoming features planned for late 2025 include 15-20 second video clips, synchronized audio tracks, granular lighting controls, and a collaborative timeline editor. These enhancements will further cement Hailuo AI’s position as a leader in consumer video generation.
